ARGUS/OVERWATCH
LATEST VERSION
DEVELOPING · 25 OCT → 1 NOV 2026 · 8 EDITIONS · 20 OUTLETS

Instagram tests 90-minute horizontal videos in long-form push

How this story moved: how many newsrooms carried it at each run, when each one picked it up, how our summary's headline changed, and which figures and names held from the first reports to the latest. Everything here is counted from the coverage; none of it is a judgement of anyone's motives.

OUTLETS CARRYING THE STORY, RUN BY RUN

0 10 20 26 Oct 27 Oct 28 Oct 29 Oct 30 Oct 31 Oct 1 Nov 27 Oct 00:22 UTC · Instagram tests 90-minute horizontal videos in long-form push

HOW OUR HEADLINE CHANGED · 1 HEADLINE

  1. 27 Oct, 00:22 UTC

    Instagram tests 90-minute horizontal videos in long-form push

WHAT HELD, WHAT CAME LATER

From the first reports to the latest

  • Adam Mosseri · 5 outlets
  • Partner Program · 2 outlets

Entered the story later

  • Nothing new took hold after the first third.