Disney+ and Hulu Announce Price Increases
publishers 4articles 4first reported 23 Sep, 17:41 UTCdeveloping since 23 Sep · 5 editions
Disney has announced price increases for its Disney+ and Hulu streaming services, continuing a trend of rising subscription costs in the industry. According to CBS News US, the price hikes for new subscribers are effective immediately, while existing subscribers will see their plans increase next month. Engadget notes that this appears to be an annual occurrence, while TechCrunch highlights that Disney is also exploring new strategies to expand its streaming business beyond simply raising prices. Ars Technica reports that the price increases range up to 13 percent, with the Disney+ ad-free plan now more expensive than Netflix's. These moves come after Disney doubled its streaming profits, according to Ars Technica. The changes reflect ongoing efforts by streaming services to adjust pricing in response to market dynamics and operational costs.
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