Meta expands Muse to businesses after rapid consumer rollout and security patch
publishers 26articles 44first reported 23 Sep, 14:37 UTCdeveloping since 22 Sep · 9 editions
Meta is expanding its Muse AI assistant to businesses after the consumer app climbed app-store rankings and drew millions of users following its launch earlier this month.
The company announced Meta Enterprise Platform, an initiative that will offer businesses and developers products including Muse, Meta Business Agent, Muse API and Muse Code. Meta hired MongoDB CEO Chirantan “CJ” Desai to lead the effort. MongoDB named former CEO Dev Ittycheria interim chief executive and began searching for a permanent replacement.
Meta is also rolling out Muse for Small Business. The agent can connect to Facebook and Instagram professional accounts, advertising data and services including Slack, Shopify, QuickBooks, Canva and Figma. Meta says it can analyze performance and perform tasks such as managing campaigns. Most usage will be free, while heavier use may require a subscription.
The expansion follows a rapid rise for the consumer assistant, which can send emails, book travel and help identify and cancel recurring subscriptions. Business Insider reported that Meta spent months refining Muse under former GitHub CEO Nat Friedman, with tens of thousands of employees testing it before release. CEO Mark Zuckerberg has predicted Muse will become a “personal superintelligence” for billions of people.
Meta also issued a hotfix for a vulnerability in Muse’s macOS app after researcher Patrick Wardle showed that malicious code already running on a computer could redirect transcription processing and use the agent’s privileges. Meta described the flaw as a local privilege-escalation issue rather than a remote exploit and said the practical risk was low.
HOW THIS STORY WAS MADE
Written from 8 articles, 5 with the publisher's own text; 8 independent newsrooms once syndicated copies count as one; this version written 36 h after the record first saw the story; the editor kept it as written.
- Publishers
- 26
- Source articles
- 44
- Given to the writer
- 8, 5 with the article's own text
- Independent newsrooms
- 8
- This version written
- 36 h after the record first saw the story
- Second model (editor)
- kept as written
- Publication gate
- passed
- Human review
- none
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