EDITION OF TUE 6 OCT 2026
25 · TECHNOLOGY

Asos investigates data breach after hackers send threats through its app

publishers 34articles 42first reported 6 Oct, 09:36 UTCdeveloping since 6 Oct · 9 editionstop 25 #25

Asos is investigating a data breach after customers received a push notification through the online fashion retailer’s app claiming that hackers had compromised company systems and threatening to leak data.

The notification, titled “Asos hacked,” was sent to thousands of customers on Tuesday. Addressed to the company’s data protection officer and IT team, it said: “We have fully compromised the Snowflake instance. Engage with us, or we will leak it.” It included a link to a newly created Telegram channel using the name Xuanye Group.

The BBC later reported that Asos said customers’ personal information “may have been accessed.” The scope of the breach and the types of information potentially exposed were not immediately clear. Asos’s website and app remained online while the company investigated.

Cybersecurity specialists said sending a notification through the official app could indicate access to a system separate from the Snowflake cloud data platform cited in the message. The hackers’ claims about the extent of their access have not been independently verified.

Asos shares fell as much as 13% in London before recovering some of their losses. Snowflake shares also declined in premarket US trading. Security experts warned customers to be cautious of emails or texts seeking payment details, password resets or other personal information following publicity about the incident.

HOW THIS STORY WAS MADE

Written from 8 articles, 6 with the publisher's own text; 7 independent newsrooms once syndicated copies count as one; this version written 6 h after the record first saw the story; the editor kept it as written.

Publishers
34
Source articles
42
Given to the writer
8, 6 with the article's own text
Independent newsrooms
7
This version written
6 h after the record first saw the story
Second model (editor)
kept as written
Publication gate
passed
Human review
none

WHAT THE EDITOR DID

The second model checked the writer's draft against the same sources and published it as written.

Written by a language model from the sources above, then checked by a second model that may only cut, attribute or correct. How it works →

NAMED IN THE COVERAGE

OUTLETS CARRYING THE STORY, RUN BY RUN

0 21 42 7 Oct 8 Oct 9 Oct 10 Oct 11 Oct 12 Oct 13 Oct 14 Oct 6 Oct 12:21 UTC · Asos investigates after customers receive alleged hack notification 6 Oct 18:10 UTC · Asos investigates data breach after hackers send threats through its app 7 Oct 00:09 UTC · Asos investigates breach after hackers send alerts to customers 8 Oct 12:20 UTC · ASOS says customer data accessed after employee account breach

WHAT HELD, WHAT CAME LATER

From the first reports to the latest

  • Nothing ran from the first third of the coverage to the last.

Entered the story later

  • Nothing new took hold after the first third.

HOW THIS STORY DEVELOPED: EVERY HEADLINE, EVERY OUTLET →