ARGUS/OVERWATCH
LATEST VERSION
DEVELOPING · 6 OCT → 14 OCT 2026 · 9 EDITIONS · 42 OUTLETS

ASOS says customer data accessed after employee account breach

How this story moved: how many newsrooms carried it at each run, when each one picked it up, how our summary's headline changed, and which figures and names held from the first reports to the latest. Everything here is counted from the coverage; none of it is a judgement of anyone's motives.

OUTLETS CARRYING THE STORY, RUN BY RUN

0 21 42 7 Oct 8 Oct 9 Oct 10 Oct 11 Oct 12 Oct 13 Oct 14 Oct 6 Oct 12:21 UTC · Asos investigates after customers receive alleged hack notification 6 Oct 18:10 UTC · Asos investigates data breach after hackers send threats through its app 7 Oct 00:09 UTC · Asos investigates breach after hackers send alerts to customers 8 Oct 12:20 UTC · ASOS says customer data accessed after employee account breach

HOW OUR HEADLINE CHANGED · 4 HEADLINES

  1. 6 Oct, 12:21 UTC

    Asos investigates after customers receive alleged hack notification

  2. 6 Oct, 18:10 UTC

    Asos investigates data breach after hackers send threats through its app

  3. 7 Oct, 00:09 UTC

    Asos investigates breach after hackers send alerts to customers

  4. 8 Oct, 12:20 UTC

    ASOS says customer data accessed after employee account breach

WHAT HELD, WHAT CAME LATER

From the first reports to the latest

  • Nothing ran from the first third of the coverage to the last.

Entered the story later

  • Nothing new took hold after the first third.