EDITION OF THU 8 OCT 2026
108 · TECHNOLOGY

ASOS says customer data accessed after employee account breach

publishers 41articles 52first reported 6 Oct, 09:36 UTCdeveloping since 6 Oct · 9 editions

British online fashion retailer ASOS said an unauthorized party accessed some customers’ personal information after obtaining an employee’s login credentials through impersonation.

The credentials were used to enter third-party platforms employed by ASOS, the company said Thursday following a 48-hour investigation. The exposed information included names and contact details, such as delivery and email addresses and phone numbers, as well as some non-personal account information. The Guardian and BBC reported that recent customer search histories were among the data accessed.

ASOS said payment-card information and account passwords were not compromised. It immediately locked down the affected platforms and said its website and app remained safe to use.

The breach became public Tuesday when app users received a push notification titled “ASOS HACKED.” Addressed to the retailer’s data protection and IT teams, it claimed the company’s Snowflake instance had been compromised, threatened to leak information and linked to a Telegram channel. ASOS urged customers not to engage with the notification and warned them to remain cautious of unexpected messages or calls claiming to come from the company.

The retailer said it was working with law-enforcement and regulatory authorities and had strengthened its security controls. The number of affected customers was not specified. ASOS shares fell sharply Tuesday after the notification emerged, before recovering some ground later in the week.

HOW THIS STORY WAS MADE

Written from 8 articles, 6 with the publisher's own text; 7 independent newsrooms once syndicated copies count as one; this version written 48 h after the record first saw the story; the editor kept it as written.

Publishers
41
Source articles
52
Given to the writer
8, 6 with the article's own text
Independent newsrooms
7
This version written
48 h after the record first saw the story
Second model (editor)
kept as written
Publication gate
passed
Human review
none

WHAT THE EDITOR DID

The second model checked the writer's draft against the same sources and published it as written.

Written by a language model from the sources above, then checked by a second model that may only cut, attribute or correct. How it works →

NAMED IN THE COVERAGE

OUTLETS CARRYING THE STORY, RUN BY RUN

0 21 42 7 Oct 8 Oct 9 Oct 10 Oct 11 Oct 12 Oct 13 Oct 14 Oct 6 Oct 12:21 UTC · Asos investigates after customers receive alleged hack notification 6 Oct 18:10 UTC · Asos investigates data breach after hackers send threats through its app 7 Oct 00:09 UTC · Asos investigates breach after hackers send alerts to customers 8 Oct 12:20 UTC · ASOS says customer data accessed after employee account breach

WHAT HELD, WHAT CAME LATER

From the first reports to the latest

  • Nothing ran from the first third of the coverage to the last.

Entered the story later

  • Nothing new took hold after the first third.

HOW THIS STORY DEVELOPED: EVERY HEADLINE, EVERY OUTLET →