Apple schedules ‘Pro and tell’ product event for October 28
publishers 26articles 27first reported 19 Oct, 16:04 UTCdeveloping since 19 Oct · 8 editions
Apple will hold a product event in Los Angeles on October 28, with its “Pro and tell” branding pointing to announcements involving high-end devices. The event is scheduled to begin at 10 a.m. Pacific time.
Apple marketing chief Greg Joswiak promoted the event on social media, writing, “Can’t wait to Pro and tell next week.” The company has not disclosed which products it plans to unveil.
Bloomberg News reported that Apple is expected to introduce its first touchscreen MacBook Pro, featuring an OLED display. Other anticipated products include an entry-level 14-inch MacBook Pro and an updated iMac powered by Apple’s M6 chip, as well as a refreshed iPad mini with an OLED screen.
Reports also indicate that the premium MacBook Pro could be lighter and use a Dynamic Island-style display cutout. CNBC cited Melius Research analyst Ben Reitzes as expecting new Macs, including a touchscreen notebook, this fall.
The event follows Apple’s recent smart-home launch, where the company introduced its HomeView hub, an updated Apple TV 4K and a second-generation HomePod Mini. It is the latest in a series of product events since John Ternus succeeded Tim Cook as chief executive last month.
HOW THIS STORY WAS MADE
Written from 8 articles, 5 with the publisher's own text; 8 independent newsrooms once syndicated copies count as one; this version written 12 h after the record first saw the story; the editor kept it as written.
- Publishers
- 26
- Source articles
- 27
- Given to the writer
- 8, 5 with the article's own text
- Independent newsrooms
- 8
- This version written
- 12 h after the record first saw the story
- Second model (editor)
- kept as written
- Publication gate
- passed
- Human review
- none
WHAT THE EDITOR DID
The second model checked the writer's draft against the same sources and published it as written.
Written by a language model from the sources above, then checked by a second model that may only cut, attribute or correct. How it works →